ATLANTA (AP) — Jared Goff trudged to the Los Angeles Rams‘ bench http://www.texansauthorizedshops.com/authentic-kahale-warring-jersey , his face betraying confusion and despair while the Patriots celebrated their interception behind him.Sean McVay left the sideline and leaned into his ear. to learn from a disastrous night in the Super Bowl.McVay and Goff are likely to be together for many more years, and they hope they’ll remember their embarrassing 13-3 loss Sunday as a springboard to the future, not the crushing flop that it felt like immediately afterward.Goff went 19 of 38 for 229 yards with a key fourth-quarter interception , yet even those pedestrian numbers don’t reflect his full array of overlooked receivers , inaccurate throws and inability to adjust to the Patriots’ defense.“It’s the toughest loss I ever had,” Goff said. “It kills. It’s terrible. It’s a game I wish I would have played better. I wish I could have a million plays back.”Goff played a large role in the Rams’ defeat, yet almost nothing went right for a team that has been frequently brilliant with the ball in its hands.With just 260 total yards, just six first downs in the first three quarters and a season-high nine punts, the Rams barely resembled a McVay-coached offense while matching the lowest-scoring performance in Super Bowl history.Los Angeles has led the league in points per game over the past two seasons, yet the Rams became just the second team in NFL history to fail to score a touchdown in the Super Bowl.Casual football fans getting their first looks at the Rams at a Super Bowl party probably had no idea how LA got to Atlanta after watching this tentative, inconsistent performance. All of the Rams’ recent success came to a weird anticlimax at Mercedes-Benz Stadium with their lowest-scoring performance in 36 games under the 33-year-old head coach.“I’m pretty numb right now, but definitely I got outcoached,” McVay said. “I didn’t do nearly a good enough job for our football team. … This one is going to stick with you. It just stings in your gut.”Though Goff’s teammates and coaches refused to blame him, Los Angeles’ 24-year-old quarterback had one of the rougher performances in Super Bowl history. Along with his 19 incompletions, he was sacked four times, committed a key false start in the fourth quarter and finished with a 57.9 passer rating.The Rams all seemed to know exactly what Bill Belichick had done against them defensively. The Pats showed deceptive fronts before the snap, and they frequently retreated into zone pass defenses that forced Goff to find open receivers in a confusing coverage.Although McVay strenuously blamed his play-calling for putting his players in untenable positions, Goff realized he needed to make more consistent throws and better decisions at the line of scrimmage. Everything was capped by his underthrown pick near the New England end zone, crushing the Rams’ hopes for a tying touchdown with 4:17 to play.Goff has grown from a shaky No. 1 pick into a two-time Pro Bowl selection under McVay Cullen Gillaspia Jersey , and his best games have been outstanding. But his lows are frequently disheartening — and this game appeared to be among his worst.Goff had only nine completions in the first three quarters before getting 10 more in the fourth while the Rams’ rally fell short.“We were moving the ball well at times, but we just couldn’t get that one play,” Goff said. “We know what type of offense we have, and to not be able to show that, it’s tough.”The Rams’ first eight drives in the Super Bowl ended in punts and resulted in only 72 net yards. But with its defense playing brilliantly, Los Angeles still could have taken the lead late in the third quarter when Brandin Cooks broke wide open on a post route.Instead, he stood waving in the end zone while Goff saw him belatedly and uncorked a throw that took far too long to get there, allowing New England to knock it down.“I was surprised he was that wide open,” Goff said. “I tried to get it to him as quickly as I could. It was too late.”Goff was in the midst of his best drive right before his interception. He hit Josh Reynolds in perfect stride for an 11-yard gain and a first down with just over five minutes left, and he found Robert Woods with another beautiful long pass on the next snap.But under pressure from blitzing Duron Harmon, Goff wound up and flung a high pass in the general direction of Cooks. The ball was underthrown, and Cooks lost a fight for the ball with Stephon Gilmore, who picked it off.Just like everyone in the Rams’ locker room, Cooks took the blame on himself.“I’m great enough to make that play,” Cooks said. “I’ve still got to make it, no matter what.” DES PLAINES, Ill. (AP) — There probably never will be a perfect football helmet. That doesn’t mean manufacturers won’t chase that goal.A tour of the Riddell headquarters makes that absolutely clear. Innovation, imagination, analytics, all with advancements in the product and enhancements of player safety as the objective.Those advancements have occurred in this century at varied paces. Some improvements have developed over a period of years Tytus Howard Jersey , while others — particularly nowadays with so many steps forward in technology and analytics — happened rapidly and will continue to do so.Riddell is among four manufacturers who have received high marks in the NFL/NFLPA annual rankings, which are revealed publicly, and a poster of the ratings is placed at every team facility. VICIS, Schutt and Xenith also scored well.“Our success in the ratings or the NFL poster and at Virginia Tech’s testing shows our desire to improve safety,” says Thad Ide, Riddell’s senior vice president of research and product development. “I think the level of player safety is changing for the better with information from the NFL and developments as a manufacturer.”Those developments have included Riddell partnering with digital manufacturing company Carbon to combine such additive manufacturing and production on a mass scale. By combining Carbon’s digital light synthesis technology, advanced software design tools and some innovative materials, Riddell’s new SpeedFlex Precision Diamond helmet hit the market as the third-highest ranked item on the NFL/union poster. It features Precision-Fit technology, which uses 3-D scans of players’ heads to create helmet liners that precisely fit each athlete’s head size and shape.It’s what Riddell calls “next-gen head protection,” a description that also can be applied to the VICIS Zero 1, the Schutt F7 LTD, and the Xenith Shadow among other top-rated helmets. These represent the latest step in the search for the safest head gear on every level: professional, college, high school and youth.One innovation, Riddell’s InSite impact monitoring system, “brings a new perspective to the game that is different than just having a helmet that tests well,” Ide says. “We seek a more holistic approach.”That is evident simply from witnessingpresentations of the InSite Training Tool, which collects and analyzes an impact profile for each player in order to identify training opportunities that could decrease impact exposures. Riddell’s innovation lab features a series of impact tests for helmets. In one test, a helmet is struck at a variety of locations and from different directions and with varying intensities — the kind of hit that occurs so often and, many times Rock Ya-Sin Jersey , without warning on the field — to test rotational and linear forces that might lead to injury. In another test, the helmet is dropped from higher than five feet to test the reduction of impact force from different locations on the helmet. Results are judged on a pass/fail basis.The Precision-Fit process — though the helmet wasn’t available yet when he played, Peyton Manning was heavily involved in it as an adviser and still is — has led to 630 NFL players wearing them in their second year of eligibility. All 32 teams are using them, Ide says, and Riddell notes that its SpeedFlex Precision model was worn by more players last season than all other manufacturers’ models combined.“That far outstripped our expectations,” he says. “It’s not often a helmet is adopted that quickly.”Riddell also does extensive reconditioning of helmets from all football levels. That can range from cleanups and sanitizing to repairs, recertification, or even replacements.On the college level, Riddell used its “InSite” system with an unidentified FBS school to compile extensive data on all impacts in every practice session and game for every player. The info gathered indicated such things as which drills have the most and least number of head impacts; which days the overall practices were most and least effective; and which specific players needed extra monitoring during each drill.That sort of comprehensive data can upgrade preseason, in-season and postseason scheduling plans on a player safety scale, as well as on a performance level. It is being used by more than 800 programs and 30,000 athletes across youth, high school and college football.“We can pinpoint position groups and then individuals to see who did what, or does a drill still work,” says Matt Shimshock, Riddell’s lead support coordinator for smart helmet technologies. “We’ve measured 5 million impacts. This is plug-and-play data.”And it’s just really the beginning of the next step in the quest to develop the safest helmets possible.“Advances are happening on many levels,” Ide notes. “We want people to know about all of them.”